Casanova Pendrill approach Plural and Partners to help develop this UNICEF Online Advertising Campaign. The sole purpose was to raise the largest amount of money possible to bring clean water to children in need, and do it without a budget.
We worked closely with the team and rich media vendor to make sure the units where all up to spec and ensure proper functionality across all platforms.
But aside from taking on this project from a business perspective, we knew we where all just doing this for the cause of helping children. Our team was more tan happy to be considered for this project and we are happy we got to work with a great team of designers and strategists.
• Art Direction