Plural and Partners was approached by Hispanic advertising agency, Conill Advertising, to bring this simple but creative idea to life. The task was to help design and develop a decal ordering platform on Facebook where Latinos can show their cultural pride by ordering these free cool sticker; stickers that read:“Somos muchos Mexicanos. Somos muchos Toyota owners.”, “Somos mucho Chilenos. Somos muchos Toyota owners.”, “Somos muchos Argentinos. Somos muchos Toyota owners.”
The decals where designed to be stuck on bumpers or windows of car owners and surprisingly began appearing in other brand cars. The concept of “somos muchos” “we are many” was really beginning to spread abroad its borders.
If you want one go to facebook.com/ToyotaLatino and grab one. They come in more than 100 different versions and are available in the U.S. and Puerto Rico. More than 500,000 stickers were ordered mostly through Facebook. The most popular decal was, “Somos muchos Mexicanos.”
• Art Direction
• Front-end Development
• Back-end Development