This is a classic. Inspired by the famous Street Fighter game, Plural and Partners and Conill Advertising created an interactive ad unit resembling a street fight. The project included 2 live characters, Saulo LX vs. Maximus, filmed on green screen and placed in a 3D environment for the final battle. The experience begins with the user choosing from 4 attack moves; frontal kick, back kick, flying kick and side kick, only to find out that none of the first 3 kicks have any affect on Maximus. The user then resorts to his last option – the sidekick. When clicked, Saulo LX takes his phone out of his pocket and texts his friends to come to the rescue. Maximus has no other alternative but to run away.
• Art Direction