Santander Universidades develops collaborative projects with universities and research centers all over the world. Plural and Partners was approached by SCPF Mexico to develop a Website and Social Media Strategy geared towards university students.
Our first task was to dissect their old website and do a full analysis on where the brand stood. Then we went into our usual architectural and design process to find the best way to effectively communicate our message to the students.
What we ended up with the concept “tienes pero te falta”; which communicated the idea that all university students need a hand to get through college and no matter what Santander Universidades was there to help. We took this concept to create key messages that would support all online communications; which included tag lines such as: Tienes coco, pero te falta lana, Tienes propina, pero te falta salario, Tienes coche, pero te falta gasolina, etc, etc…
To add to this we created a character named “Lupita” which served as the motherly figure to all student and was available as the main customer service rep through the website and facebook.
• Architecture Design
• Graphic Design
• Art Direction
• Character Development
• Social Media