Deutsch LA approached us to work on the experience website for PlayStation’s game “NBA 09 THE INSIDE”. We worked closely with their team to create a one of a kind experience that placed the user on a first-person perspective. The website had 4 tunnels that the user could navigate to. “Night Life”, “Street Court”, “Barber Shop” and “D-League”; Each of them showing the user a lifestyle video as if he was the main character of the story.
Another section of the site allowed the user to posterize a friend by using the sites viral application. The site also featured a game details section where the user could see the tv Spot, game features, screenshots, videos, console info and a CTA to buy the product.
The best part about this project is the fact that our team got to work on many different tasks. We had a blast. This was our first project with Deutsch LA and we thank them for Still keeping us in their minds.
Did I forget to mention we only had 4 weeks to do all of this?
• Art Direction
• Front-end Development
• Back-end Development