For this project, Deutsch LA approached Plural and Partners to develop a series of interactive banners. By clicking on one of eight characters hidden among the crowd of a busy station, users get to explore the benefits and features of various HTC products.
For example, among the crowd is a guy with a suitcase. Once clicked on, a message reads: “YOU need to be on time, in every time zone”. Following are the HTC Desire™ HD feature benefits.
The HTC YOU campaign was a fun, crazy project that ended up being more like a micro-site within an ad unit. We worked closely with Doubleclick to ensure proper
integration across all platforms and websites. We had a blast.
• Art Direction