There is nothing more gratifying than creating an ad unit where the bulk of the works is in the initial process. We where approached by Grupo Gallegos to develop a unique ad unit for Fruit Of The Loom; “Descubre qué color ponerle a tu día”.
In the first ad unit the user was asked to play with a slider to change the time of day and depending on the results, Fruit Of The Loom would recommend something to wear.
The second execution was a little more elaborate. We created interactive 3D snow globes for 5 different cities and depending on the users location, they got to interact with one of the snow globes. User where asked to shake the globe to get recommendations on what to wear.
• Concept Art
• Art Direction
• Graphic Design