Projects

Flor de Caña

Flor de Caña

One of the leading rum brands in the world is taking a step up in the digital realm.

Flor de Caña’s social initiatives have triggered a collective discovery that has left an important foot print in the digital sphere. It has sparked a global dialogue that has not only given recognition to the brand, but also united thousands of fans.

It has only been one year since Plural and Partners began this initiative with Compañia Licorera de Nicaragua to boost the brands online perception. In total, flordecana.com and all of its online properties has gone from 4,000 to roughly 30,000 visits every month, not counting the impressions on social media platforms that have surpassed the millions.

Disciplines Used:

• Strategy
• Art Direction
• Design
• Social Media
• Front-end Development
• Back-end Development

Flor de Caña

Flor de Caña

Flor de Caña

Flor de Caña

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