Fanhancer Coca-Cola’s secret ingredient # 38 was an integrated campaign designed to reconnect multicultural American teens with Coca-Cola Classic.
It included a digital hub (www.fanhancer.com), 12 pre-rolls (directed by @radical media’s rising stars Zach Merck and Pete McCoubrey), Hollermeter application, dozens of rich media banners and integrated content.
The campaign provided fans with the extra spark & refreshment they need to chant, scream, holler and cheer like there’s no tomorrow.
Plural and Partners was approached by SCPF America to help with the Design and Development of the overall online experience.
“Whether in the ballpark, the stadium, a concert or arena, you wanna make sure your favorite artists, athletes and performers hear ya loud and clear. Even if your mouth’s full with those delectable concession stands nachos.” – Coca-Cola Fanhancer
• Art Direction